they couldn't be more different, these two signs, and - undoubtedly - these two venues: like perch and plaice, like trout and tarbot.
one is sublimely up-market, and the other...but, i wonder, is "down-market" an actual word?
i consult the online thesaurus.
"no results found for down-market" it informs me, and then asks, "do you mean denim jacket?"
you know what i mean, i'm sure.